Dine-in theater confirmed for Halycon mixed-use development

A 10-screen upscale dine-in movie theater is coming to Halcyon, a $370 million mixed-use development in south Forsyth.

CMX Theaters, a subsidiary of Mexico-based cinema chain Cinemex, recently signed a lease to open the 38,000-square-foot theater on McFarland Parkway (Exit 12) off Ga. 400.

CMX is Halcyon’s first confirmed tenant, according to the public relations firm that represents RocaPoint Partners, Halcyon’s developer.

Halcyon has been compared to Alpharetta’s Avalon, with about 135 acres that will feature 87 single-family units, 155 town homes and 448 luxury apartments.

In addition, the project is expected to have 125,000 square feet of retail space, 65,000 square feet of loft offices and “built-to-suit spaces,” as well as a hotel with 110 rooms.

There are also plans for the development to eventually add a second hotel and reach more than 360,000 square feet of office and retail space.

The first phase of Halcyon is expected to open in fall 2017.

CMX touts itself as “the VIP cinema experience,” offering full-service dining, an “exceptional” assortment of wines, handcrafted cocktails and luxurious seating.

“The theater will feature oversized full recliners with a swivel table and a service push button,” according to a news release. “Each chair will include a dim LED light and storage compartments for purses and shopping bags for added convenience. CMX will be the only dine-in movie theater in Forsyth County, giving residents and visitors an upscale dine-in and relaxing movie experience. The VIP cinema experience extends to any portable device with CMX’s extensive and easy to use geo-targeted application, allowing customers to pre-purchase tickets and order food.”

The company also boasts “the ultimate in audiovisual technology by Meyer Sound Laboratories and one Dolby Atmos room, which takes traditional surround sound to the next level enabling powerful moving audio to travel from all directions.”

The theater’s Halcyon location is expected to have 500 seats.

“Our Atlanta theater positions CMX in one of the fastest-growing cities in the U.S.,” said Jaime Rionda, CMX’s CEO. “The CMX experience sets a new standard in premium movie-going, and we look forward to being a part of the exciting Halcyon village.”

Patrick Leonard, principal of RocaPoint Partners, was also enthusiastic about the lease signing.
“CMX perfectly weaves into the magnetic tenant mix we are looking to bring to Halcyon,” he said. “This particular chain gives us the entertainment venue we wanted: the plush viewing rooms offer moviegoers the cozy feeling of watching a film with friends, the luxury of having a full wait staff and gourmet dining options.”

JLL Retail, which markets the retail space at Halcyon, worked with RocaPoint Partners to secure the lease with Cinemex.

The theater is scheduled to open in April 2018, marking its first metro-Atlanta location.

 

Source: http://www.forsythnews.com/section/2/article/31453/